Without the Boy Scouts, Band-Aids might not have stuck around

Sales of Band-Aids were flagging until Johnson & Johnson made an ingenious marketing move.

Source: Without the Boy Scouts, Band-Aids might not have stuck around

From the days when the Boy Scouts were a great organization!

"In the 1920s, the company began distributing, for free, an unlimited supply of Band-Aids to Boy Scout troops across the country...

"Band-Aids also were included in the custom first-aid kits Johnson & Johnson produced for the Boy Scouts of America. The kits were designed to help Boy Scouts earn merit badges like First Aid...

"The collaboration with the BSA proved fruitful. Johnson & Johnson effectively made Band-Aids a default part of every Scout’s camping gear — a tradition that continues today in many packs, troops, ships and crews."

I remember those old kits! My father (who was an Eagle Scout, later a Sea Scout, back in the late 1930s, early 1940s, before his service in WW II) had one of the old tin ones; mine was plastic, and curved to be worn on the hip, on one's belt. Ah, the good old days!